Kenya’s web advertising site, Gigi Kenya, gained the Mobile App of the Yr, Buying and Ecommerce lessons.
The awards had been supplied to Jiji Kenya on the Mobile App and Summit Awards, 2021 held at PrideInn in Westlands on Friday 10 December 2021.
The annual Mobile App Summit and Awards embody data, leisure, shopping for and e-commerce, agricultural experience, journey, effectively being and lifestyle, coaching, gaming, social and communications, transportation and logistics, taking part in, meals and beverage.
Gigi Kenya continues to determine itself as a pacesetter throughout the e-commerce commerce with a differentiated enterprise model that has been repeatedly improved to ensure the safety and effectivity of its prospects.
The most recent enhancements embody the deployment of artificial intelligence devices and algorithms based mostly totally on particular person conduct that observe and routinely block suspicious adverts on the platform.
They beat totally different on-line platforms like Jumia, Kilimall, Skygardens, Naivas, Avechi and Masoko to win Kenya’s Best Buying and Ecommerce Mobile App Award.
Nigeria, South Africa and Kenya account for larger than half of African net customers, according to the UNCTAD E-Commerce Index report. Official retail penetration in Kenya is 30%, nevertheless solely 0.5% of Kenyans retailer on-line (though this decide is predicted to be bigger).
Utilizing apps in e-commerce has entered the market shortly and performs a crucial place throughout the evolution of e-commerce shopping for. Prospects can now use the app to purchase gadgets and corporations equivalent to meals, garments, autos, precise property and further.
That’s the reason Gigi Kenya leverages Kenya’s 47 million net prospects to provide a platform to develop right into a vendor/service provider or purchaser with a myriad of listings that no totally different ecommerce provider in Kenya matches.
Grace Gikonyo, Gigi Kenya’s Head of Public Relations, acknowledged, “We obtained this award to acknowledge our efforts to permit prospects to show their perception throughout the platform and acquire a selection of companies from Gigi.”
“With one click on on, you’ve got the possibility to grow to be an entrepreneur with out actually having to enter enterprise. This award is given to all prospects of our platform. Thanks for giving us the right vote.”
“E-commerce in Kenya has developed significantly over the previous couple of years, notably amongst small and medium-sized enterprises (SMEs). So we’re regularly working to get additional people to our platform, notably after the COVID wave. This moreover signifies that we’re working to keep up our platform’s bounce charge damaging with a view to maintain and even enhance the number of people using our platform,” acknowledged Maksym Golubev, Nation Supervisor at Jiji Kenya.
That’s the third time this yr, after Gigi has been named Best Site for the second time in a row. The first was on the August E-Commerce Awards and the second was on the Digital Tech Excellence Awards in November.